Search
Engine Marketing
The goal of Search Engine Marketing is to drive
targeted traffic to your website using the most
cost effective methods available. We use a search
engine development campaign, linking program,
and a combination of free and CPC (cost per click)
search engine registrations to target potential
clients.
Our search engine marketing campaigns
concentrate on five main areas.
- Keyword Research
- Web Site Optimization
- Search Engine Submission
- Site Traffic Reporting
- Cost Per Click Account Management
Spotted Dog Media will research industry specific
terms that relate to your website, and design
a site description that utilizes these terms to
yield search results. This description will be
used when submitting the site to directories such
as Yahoo, Looksmart and DMOZ. The description
created will be modified slightly for each directory
to comply with the specific requirements of each
engine and the keywords targeted. Suggestions
will be made on how to arrange content and keywords
to improve on rankings. Content recommendations
and optimization is performed to increase relevancy
in search engines for target keyword phrases.
Suggestions will be made on how to arrange content
and keywords to improve on rankings. Content recommendations
and optimization is performed to increase relevancy
in search engines for target keyword phrases.
Spotted Dog Media can perform HTML code optimization
directly to your site or these can be communicated
to your Webmaster or design team for implementation.
Some search engines require that each page of
your site be submitted. Other engines such as
Google will follow the links in your site and
index every page.
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