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Casino Affiliate Convention in Las Vegas
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Portal
webmasters, online gaming operators, affiliate managers and
other great marketing minds will converge on the Stardust
Resort & Casino in Las Vegas September 14-15th to learn more
about global internet marketing for the online gaming industry.
The
event, which focuses on increasing traffic and conversion
rates, promises to cover a wide range of topics through a
series of morning lectures and seminars, and afternoon workshops,
featuring a broad cross-section of industry experts. Scheduled
speakers include the top executives from Findwhat.com, Overture.com,
iMarketing News, William Hill Casino, Casino Affiliate Programs
to name but a few.
The
2 day event should be a great opportunity for industry networking,
provocative thought, and a great precursor to the Global Gaming
Expo which follows on Tuesday, September 16th through to the
18th. All in all, it's a great week for industry professionals
to arm themselves with valuable information necessary to succeed
in this rapidly changing business. For further information
about the CAC, visit www.cac2003.com.
For information regarding the G2E show, visit www.globalgamingexpo.com.
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Reach 2 Million Women for $989 |
This
week marks the launch of the FunHound, a co-op mailer targeting
gaming, sportsbook and bingo demographics. In each issue,
three advertisers will get their message sent to a minimum
of 2 million double opt-in recipients. To view the mailer
template, click
here. The first issue targets women, 35 - 55, who
are interested in lottery, sweepstakes, and entertainment.
This demographic group has never been the recipient of a gaming
mail promotion. For further information on costs and creative
requirements, contact Sales@spotteddogmedia.com.
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| Get
the most from Your Email Marketing |
Finding
the right subject line that delivers the highest open rates
on your email campaigns can be a lengthy, and costly exercise.
Targeting multiple lists makes the process even harder. Instead
of using just one subject line for your mailings, use as many
as 10. The initial set-up efforts for tracking each mailer
will be well worth the rewards of detailed results.
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| Email
Mania |
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2003, it is estimated that each of us can expect to receive
3,681 e-mail messages a year - with 2,603 of those unsolicited.
By 2008, it is estimated that we will each receive 40 unsolicited
e-mails a day at work, and 54 at home, with some of us receiving
as many as 130 to 400 unsolicited e-mails daily. Why are the
levels increasing so dramatically? By giving e-mail addresses
out to enter a contest, or make an online purchase, many users
have inadvertently opted into mailing lists & requested additional
consumer information. Studies by the Jupiter Group estimate
that 30% of what users consider "spam" is actually opt-in
mail. In addition, thanks to better e-mail harvesting technology,
e-mail lists can also be gathered from chat rooms, newsgroups
and free personal web page services, making response rates
as low as 1 in 40,000 profitable for mass mailers. (Source:
Wired Magazine, Sept. 2003)
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Did
you ever notice when you blow in a dog's face he gets mad
at you? But when you take him in a car he sticks his head
out the window!
The
other day I saw two dogs walk over to a parking meter. One
of them says to the other, "How do you like that? Pay toilets!"
Why
don't dogs use computers? Because they can't stick their heads
out of Windows XP.
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Spotted Dog Media, in conjunction with World
Casino Directory, will be giving away a FREE week
for 2 at the Ritz Carlton San Juan Hotel, one of the premier
resort properties in Puerto Rico. Visit us at our Booth #736
at the G2E show in Las Vegas, to enter. Prize drawing will
be September 17, 2003 at 5:00 PM.
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