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| Apologies to all our readers for the extended lapse between newsletters. |
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| Personalized Greeting Zone |
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Overture Separates Bidding for Contextual Listings! |
Yahoo's Overture Services plans to let advertisers bid separately for contextual listings from search listings. With the change, Overture will answer a major advertiser complaint: contextual listings perform poorer than search listings. In the next few weeks, Overture advertisers can change their bids for Content Match keywords, which had been the same as bids for search keywords. The default setting will keep the bids the same in both areas. Overture also plans to eliminate the 20 percent discount it gave for Content Match keywords when it launched in June. "The idea is that it will give advertisers greater control of their spend and their return on investment," Overture spokeswoman Gaude Paez said.
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Focus on Poker |
- Poker Player CPA’s – Acquire new players for $175 each, minimum buy 15 players.
- Poker ROI Campaign – Spend $5000, get $5000 back in new player deposits.
- Poker CPC Campaign – Pricing starts at $1.05 per click, reduces with volume. Minimum buy is $3000.
- Poker Player Postal List – 85,000 records of regulars who play at over 50 card rooms in the Pacific Northwest ( US )
- Poker Room Search Engine Marketing – Top Strategy, Top Placement, Top results. Call for details.
- Television Spots – World Poker Tour – Canadian Networks – 30 and 60 second availability. Call for details.
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| Viral Marketing |
With CAN-SPAM in effect, and spam filters reducing delivery rates, quality opt-in lists are more critical than ever for successful e-marketing campaigns. Using viral marketing can help you grow your opt-in lists. If your customers and existing e-mail list are given a great offer – a bonus, a free sample, a discount opportunity – they’ll want to share it with others. Take it from Krispy Kreme: their 2003 campaign, which encouraged e-mail recipients to forward a free doughnut coupon to a friend, helped them grow their list by 71%. The offer was nothing special, as free doughnuts are routinely given away anyways, but it encouraged the viral, tell-a-friend mentality, which in turn drove business at storefronts, the website, and in e-mail. Encouraging customers to share your offers with their friends might help you get a two-for-one on your e-marketing dollar.
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| American Companies Advertising Online Casinos Under Fire |
An article yesterday ( March 15, 2004 ) in the New York Times Newspaper drew further attention to the plight of American Media, Public Relations and Technology companies that are being targeted by federal prosecutors for providing advertising and other services that promote Internet gambling. Citing these services as “aiding and abetting” online casinos, and quietly threatening legal action, prosecutors are convincing large media giants such as Infinity Broadcasting and the Discovery Network to stop accepting online gaming advertising.
Since last year, Raymond Gruender, the United States Attorney in the Eastern District of Missouri, has been driving the investigation that has seen summonses and subpoena’s issued to numerous American advertising and marketing companies that provide services to the Internet gambling Industry. However, independent legal analysts and industry lawyers think broadcasters and advertisers may be well within their first amendment rights in promoting internet casinos. Lawrence G. Walters, a Florida lawyer specializing in internet gaming law, suggests “the Government has floated these legal theories without having to prove anything.”
For more information on this news article, or for suggestions on how implementing your marketing campaigns from Canada may work for you, contact us.
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| The Duck and the Vet |
A woman brought a very limp duck into a veterinary surgeon. As she lay her pet on the table, the vet pulled out his stethoscope and listened to the bird's chest.
After a moment or two, the vet shook his head sadly and said, "I'm so sorry, your pet has passed away." The distressed owner wailed, "Are you sure?" "Yes, I'm sure. The duck is dead," he replied.
"How can you be so sure", she protested. "I mean, you haven't done any testing on him or anything. He might just be in a coma or something."
The vet rolled his eyes, turned around and left the room. He returned a few moments later with a black Labrador Retriever. As the duck's owner looked on in amazement, the dog stood on his hind legs, put his front paws on the examination table and sniffed the duck from top to bottom. He then looked at the vet with sad eyes and shook his head.
The vet looked at the woman and said, "I'm sorry, but as I said, this is most definitely, 100% certifiably, a dead duck." Then the vet turned to his computer terminal, hit a few keys and produced a bill, which he handed to the woman.
The duck's owner, still in shock, took the bill. "$150!" she cried. "$150 just to tell me my duck is dead?!!"
The vet shrugged. "I'm sorry. If you'd taken my word for it, the bill would have been $20. But with the Lab Report, it all adds up."
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