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| Personalized Greeting Zone, |
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What's New - 7th Annual GIGSE in Montreal |
Anticipated to be the best attended show in its history, the 7th Annual Global Interactive Gaming Summit & Expo opens in Montreal, Canada, June 13th for 3 days. Undoubtedly, the 'chit-chat' from latter years about credit card coding and promotion abuse will give way this year to potential mergers, acquisitions, and I-gaming company valuations. Riding the wave in an industry that has hardly stopped to catch its breath, the buzz is all about how to take the business to the next level. Spotted Dog Media Inc. will be exhibiting at the Trade Show this year, revealing the latest marketing trends, discussing effective acquisition and retention methods, offering tried and true response tactics…and even throwing out a special "GIGSE" bone to show goers. Be sure to visit us at Booth #422, or to schedule a meeting, contact us ahead of time at sales@spotteddogmedia.com.
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FREE Design Diagnostic |
We can't think of a better offer than giving away something for free! For the month of June, we are going to provide a 10-point "Diagnostic" check-up on your creative material free of charge. Send us an example of your online mailers, print ad, direct mail piece, or any other single example of your promotional materials, and we will provide you with comments and suggestions based on the 10 most important points for building a promotion that works! To arrange for your free 10-point check up, contact SherryM@spotteddogmedia.com
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Close the Circle |
A complete direct response program includes plans to identify prospects and turn them into customers; turning customers into better, more profitable customers; and turning your best customers into evangelists. How far along are you?
Ask yourself the following questions:
- Is my audience well thought out and targeted?
- Do I clearly understand what my audience wants?
- Does my offer match my target audience?
- Is the offer compelling and/or competitive in the market?
- Does the creative present the offer in a call-to-action manner?
- Does the creative clearly display the key benefits of the site?
- Do I have a well-planned clearly defined retention program?
- Is my retention program systematic (or automatic)?
- Am I gathering data from my customers regularly?
- Am I treating my top-tier 20% customers like gold?
These are the basic fundamentals of direct marketing whether online or offline, and always a good checklist to refer back to from time to time.
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| More Emails being blocked, study finds |
E-mail marketers still need to monitor ISPs' e-mail blocking vigilantly, as the problem has worsened. Twenty-two percent of permission-based e-mail was blocked by top ISPs in the first quarter of 2005, up 3.3 percent from the second half of 2004, e-mail management firm Return Path found in a study. "The spam market changes every day, and ISPs are changing how they're doing things every day," said Jennifer Wilson, vice president of marketing at Return Path. "You can't look at it once and then forget about it. You have to be monitoring it on an ongoing basis. Some ISPs are worse than others for corporate e-mailers, Return Path found in its analysis of 50,000 marketing campaigns in 2004. Road Runner blocked the most permission-based e-mails at 35 percent, Mail.com blocked 34 percent and Comcast blocked 31 percent.
EarthLink blocked the fewest at only 5 percent, while primary ISPs Yahoo and MSN blocked 11 percent and 10 percent, respectively. In 2004, AOL improved its delivery accuracy most: It blocked only 9 percent of permission-based e-mails, plunging from 22 percent in 2003.
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The Wild West Pun |
A 3-legged dog walks into an old west saloon, slides up to the bar and announces, "I'm looking for the man who shot my paw."
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