What's New - We Are!
This Week's Promotion - NFL Promotional Schedules
Marketing Tips - Optimizing Your Site for Search Engines
Feedback - Contact Spotted Dog Media
What's New!

Spotted Dog Media is new.

Spotted Dog Media Inc. is a newly formed company offering marketing services to the online gaming industry. Spotted Dog Media was launched by a team of Internet marketers who have more than 23 years of combined management experience in the marketing field. In this, and subsequent newsletters, we plan to address the issues that impact the online gaming industry, and to introduce unique and exclusive marketing products and services. We hope that you will benefit from the industry information we provide you with, on an ongoing basis. However, should you decide that this newsletter is not for you, we will respond to your unsubscribe request immediately.

Spotted Dog Media is pleased to offer a comprehensive range of print, direct mail and internet based marketing services to our clients. The services we provide include:

  • Search Engine Marketing
  • Creative & Design
  • CD Replication & Fulfillment
  • CPA/CPM/ROI Media Buys
  • Affiliate Marketing
  • Email and Postal Prospect List Source & Supply
  • Loyalty and Players Club Programs
  • Offline Media Placement
  • Offset and Digital Print
  • WebDecoder

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This Week's Promotions

NFL Pocket Schedules!

NFL Pocket Schedules!Here's a great promotional product that sportsbooks and handicappers will want for the upcoming football season: Credit card sized NFL schedules.

These convenient schedules are a lasting and cost effective method of advertising your services, and attracting players throughout the season.

Up to four panels provide ample room for branding and your “call to action”. We are currently planning a production run for the upcoming 2003 NFL season. Please contact us for pricing and lead times for this and other sports calendars, postcards and playbooks.

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Marketing Tips
Optimizing Your Site for Search Engines Pays Dividends

A search engine may have difficulty ranking your site, because the search engine’s Spiders* may not be able to index information that resides within the frames on your site. Basically, spiders hate confined spaces. You have to give a search engine spider a good reason to crawl through your frame, because they have an uneasy relationship with framed sites. Many spiders can only see the top-level frame code. It's almost impossible for the spider to collect any useful information about your framed site unless you include links inside your NOFRAMES tag. With nothing to see and do, the spider leaves your site without indexing it. As a solution, supply plain html text with links to internal pages (without frames) in your backend code, so bots can spider your content and index your site.

* Bots, also known as Crawlers or Spiders, are search engine programs that go out on the internet, follow links, and read through the pages in order to index the site in a search engine.

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Feedback
We welcome your feedback and invite you to submit any questions you may have on topics you would like to hear about in upcoming issues.
Thanks for taking the time to read our newsletter!

Dave Hallonquist
daveh@spotteddogmedia.com
www.spotteddogmedia.com
Tel. 604.980.5361
Toll Free 866.369.3734
Fax 604.980.5396