Making
your message stand out in today's mass-media environment is
no easy task. Trying to do it on a limited budget is even
harder. Hundreds of thousands of dollars get spent on talent,
animation, special effects, and soundtracks before the media
buy is even made. So when can you turn less into more?
Consider
the TV commercial that uses a carefully chosen series of images
to lead up to the advertisers closing statement, all in absolute
silence. If you've seen an example of this before, ask yourself
if this intrigued you more than other commercials.
Among
the many flashing, brightly colored banners you battle for
attention beside, ask yourself how well an elegant black and
white message would appear?
Don't
just be part of the herd… be heard.
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