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Greeting Zone |
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Yahoo
to buy Overture for $1.63 Billion |
Yahoo
announced yesterday that it will buy paid-search provider
Overture Services for $1.63 billion. Under the terms of the
acquisition, Overture shareholders will receive 0.6108 shares
of Yahoo and $4.75 in cash for each share they own. It will
give Yahoo control of both its algorithmic search services
and the paid search results that appear on its site. Overture
generates revenue by letting 88,000 advertisers bid on keywords
for placement in search results that it syndicates to affiliate
Web sites. Yahoo is Overture's No. 1 affiliate. Another large
affiliate is Microsoft's MSN, a relationship many think will
end soon. Look for more consolidation in the SEM industry.
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Print
Production |
With
Football Season just around the corner, now's the time for
SportsBooks to plan and print Thinking of producing postcards,
schedules, brochures, playbooks, or any other volume project?
Due to available capacity during July and August, our printer
is offering reduced rates or bonus overs on jobs completed
before August 22nd. Contact
our sales department for your quote.
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| Marketing
Your Marketing |
Don't
limit your marketing merely to the media you're using. Market
it all over the place. Anything worth promoting is worth cross-promoting
Savy
marketers know that all media work better if supported by
other media. Put your toll-free customer service number on
your mailers. Mention your magazine advertising in your direct
mail. Refer to your direct mail in your telemarketing.
People
are bombarded with lot of media…one medium doesn't always
motivate a person to purchase. Combine media's " Call or write
for a free copy of our software." Enclose a copy of a recent
magazine ad when you mail out CD's or special offers.
Cross-promoting
in the media is another way to accomplish the all-important
task of repetition. Repetition builds familiarity, which builds
trust. Milk the most out of your marketing money!
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| FCC
Revisions Could Undo Fax Advertising |
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More
woes for the telemarketing industry seem imminent on the heels
of last months tremendous response to the Do-Not-Call Registry.
New
rules governing fax advertising have imposed some of the most
stringent regulations yet on a direct marketing channel and
have left the fax industry worried about the medium's future
as a marketing tool. Under the old Federal Communications
Commission rules, marketers could send fax advertising only
to consumers with whom they had an existing business relationship,
under threat of an $11,000 per violation penalty. However,
according to the new rules, an existing business relationship
is not enough, and marketers must obtain express written consent
-- including a signature - before sending faxes. An FCC spokeswoman
said the new rules would take effect 30 days after they are
published in the Federal Register, which she expected to occur
this week.
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| Lucky
Number 5 |
A 55-year old man, who was born on May 5th, has been married
5 years, has 5 children, makes $55,555.55 a year, and who's
lucky number is 5, receives a phone call from a friend. The
friend informs the man that a horse named Lucky 5 will be
running in the fifth race at the local track that evening.
Excitedly, the man withdraws 5,555.55 cash from his bank account,
goes to the races and bets on Lucky 5.
Sure
enough, the horse comes in fifth.
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The
Global Gaming Expo in Las Vegas, September 16 – 18th,
is fast approaching. Spotted Dog Media will be there at Booth
#736. Watch our newsletter for pre-show special announcements.
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