What's New - 2005

Well…another hectic year has flown by, and as we pause to take stock, we've noticed that it's been almost 6 months since our last newsletter! Apologies to our readers…we haven't forgotten you…we just got too busy! We'll try to be more regular in 2005. Along with industry insiders, we predict a robust year for the online gaming industry. Continued growth, M & A activity, IPO's and Poker popularity will likely be the engines driving this year's business. Land based gaming operators are riding the wave as well…with MGM Mirage, Wynn Resorts and the newest Las Vegas Sands shares trading at all-time highs. Watch for Harrah's Entertainment to re-enter the online market with a WSOP online poker room. There's much to be discovered next week at the International Casino Exhibition being held at Earl's Court in London , UK . Our team will be attending, and will be happy to arrange to meet with anyone planning to also be there. To set up a time, contact sales@spotteddogmedia.com. Let's all have a great year!

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More Targeted DM Lists

Active Internet Gamblers – 698,000 records of people who have made a minimum deposit with an online gambling institution. December 2004 Hotline – 58,930 records. Cost $190 CPM, Hotline $215 CPM.

High Credit rated Casino Gamblers – 123,000 Casino gamblers who participate in Tournaments, who have a minimum credit rating of $10,000 at one or more Gaming Institutions. Most have been “comped” guests at Hotel/Casinos. Average Income – $87,000. Telephone available. Cost is $210 CPM.

US Sports Bettors – 250,000 records of people who have registered and bet online on various sports events, and who have registered online for sports picks and handicapping services. Hotline 60,000 month. Cost is $220 CPM or $245 CPM hotline selects.

Japanese Fanatical PachiSlot Gamblers – EXCLUSIVE - 3,000,000 records of Japanese regulars who play Pachislots at least once a week. Minimum average wagering is $500 per session. Average age is 21-35. Costs are $280 CPM. High Roller selects $375 CPM.

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How well do you know your customers?

It always amazes me how much time and money companies spend on attracting new customers versus keeping their existing ones. Marketing departments pour over customer purchase habits, trends, industry metrics and use comparative analysis to determine whether they're winning the attrition battle or not. To compliment these efforts, why not go directly to the customers, on a regular basis, and ask them for feedback on what they think about the products and services they are receiving? Consider this…instead of being contacted due to late payment, technical problems, or delayed service…the customer is asked to help out by providing insight into quality, satisfaction levels, new ideas and competitive issues faced by the surveying organization. Not only does this build loyalty and a better company-customer relationship…it is your most accurate and cost-effective source of information to improve your business. A simple customer survey, and an incentive to respond, could be your best expenditure of time and money this year! And remember…once is never enough!

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E-mail marketers suffered a decline in response rates during the third quarter, according to data collected by DoubleClick. The ad technology firm said marketers using its DARTmail e-mail service platform saw click-through rates fall 10.5 percent and open rates decline 7.5 percent in the quarter compared with the same period one year ago. DoubleClick attributed the lower response rates to consumer fatigue brought on by too frequently sent, untargeted mailings. "It's a significant drop," said Kevin Mabley, director of strategic services at DoubleClick. "People are getting a bit desensitized to the regular mailings clients are sending." The click-to-purchase rate for the quarter was 4.2 percent, up from 3.4 percent a year earlier. DoubleClick reported that e-mail delivery rates rose, from 88.2 percent in third-quarter 2003 to 89.3 percent in this year's third quarter. DoubleClick defines delivered mail as e-mails sent minus those bounced by receiving domains. Response rates fell in nearly all categories tracked by DoubleClick, from business-to-business to retail and catalog. Average click rates in the quarter were 8.2 percent, down from 9.2 percent a year ago. Average open rates were 34.3 percent, down from 37.1 percent.

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Media Manager

Spotted Dog Media has an opening for a Media Manager to work with online and traditional offline channels. The candidate will be responsible for sourcing, negotiating and developing media/vendor relationships, and they will identify and execute written agreements with cost-effective, targeted sources of online media that can provide qualified and profitable traffic. The candidate will negotiate pricing and acquire inventory primarily on a CPM, CPC, ROI and CPA basis. You will develop an advanced knowledge of performance based online marketing through analysis of click-through, conversion, campaign optimization, and cost per acquisition statistics.

For more information, contact careers@spotteddogmedia.com.

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Mace and the Mechanic

A mechanic who worked out of his home had a dog named "Mace" who had the bad habit of eating all the grass on the lawn, so the mechanic had to keep Mace locked up, and the yard became overgrown. One day, while working on a car in his backyard as evening approached he dropped his wrench, which immediately disappeared in the tall grass. That very night, Mace escaped from the house and ate all the grass in the backyard. Early the next morning, the mechanic went outside and discovered his lost wrench glinting in the sunlight! Realizing what had happened he looked up to the heavens and proclaimed, "A grazing Mace, how sweet the hound, that saved a wrench for me!"

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