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| Personalized Greeting Zone |
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2003 Almost a Wrap! |
As another year draws to a close, we reflect on the last twelve months, which seem to have gone by in a blur. The online gaming industry entered this year with some hesitancy and uncertainty, knowing that the online payment and US legislative issues would present greater challenges to growth than years past. Operators were forced to become leaner and sharper. The ones who did are entering 2004 with cautious optimism, and those who didn’t are falling slightly further behind.
At the base of a large ski mountain, on the North Shore of Vancouver, British Columbia, the team at Spotted Dog Media are celebrating a very successful year. Many of you that are reading this newsletter became clients of ours, providing us with the opportunity to help you grow your business, while building ours at the same time. We would like to extend a special thank-you to each and every one of the people who have chosen to work with us, and we look forward to a happy and prosperous 2004 together! To everyone, we would like to offer our Best Wishes for the Holiday Season, good health to all, and a very happy New Year! To view our Christmas Card, click here.
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High Roller E-mail Lists |
- High Roller email list of online casino gamblers, who have deposited amounts in excess of $5000 per visit. Structured as a Guaranteed ROI campaign. Call for details and pricing.
- $2000 Bingo ROI Campaign – We mail to our list of online bingo players until you receive $2000 in deposits from new players.
- SportsBook Gamblers Postal List – 71,000 records of people who have wagered at online sportsbooks. Cost is $170 CPM.
- Poker Players Postal List – 85,000 records of regulars who play at over 50 Cardrooms in the Pacific Northwest ( US ). Call for details.
- Non – US Gamblers – 140,000 email records of online gamblers from Canada, UK, Europe and Asia. One time mailshot - $1200.
For further information contact Sales@spotteddogmedia.com
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| Increase Customer Satisfaction and Retention |
Here are a few easy tips to follow that can help improve the customer experience at your operation:
Ask, ask, ask.
You must directly ask customers what they want. Many people think that dialogue with customers opens Pandora’s box. History shows that few customers are more loyal than one who has complained and had the complaint answered.
Interview five “lost” customers.
This is one of the cheapest, most worthwhile investments of your time. If yours is like the vast majority of companies, the defection will have little to do with your product or core service. It is usually the peripherals that lose customers.
Walk a customer complaint through to completion.
This is a tried-and-true technique from the “quality” movement. Take a single complaint from inception and hand-walk it to completion. Physically doing this, with no shortcuts, is the surest way to comprehend what your customers deal with. It usually produces obvious streamlining moves , saving internal effort , with simultaneous improvements on the customer side.
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| 3rd Quarter Online Advertising is Up! |
The Interactive Advertising Bureau stated last week that online ad sales rose an estimated 20 percent in the third quarter, the fourth straight quarter of growth and the highest level since 2001. The IAB's quarterly Internet Ad Revenue report estimates third-quarter online advertising revenue at $1.75 billion, compared to $1.45 billion in the same quarter a year ago. The ad sales are a 5 percent increase from the previous quarter's $1.66 billion.
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The Christmas Dog
by Shel Silverstein |
Tonight's my first night as a watchdog,
And here it is Christmas Eve.
The children are sleeping all cozy upstairs,
While I'm guardin' the stockin's and tree.
What's that now---footsteps on the rooftop?
Could it be a cat or a mouse?
Who's this down the chimney?
A thief with a beard--- And a big sack for robbin' the house?
I'm barkin', I'm growlin', I'm bitin' his butt.
He howls and jumps back in his sleigh.
I scare his strange horses, they leap in the air.
I've frightened the whole bunch away.
Now the house is all peaceful and quiet again.
The stockin's are safe as can be.
Won't the kiddies be glad when they wake up tomorrow
And see how I've guarded the tree.
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